The Nendoroid figure of Maou from the series MAOYU: Archenemy and Hero features a cute and chibi-style design with intricate details. She comes with alternative parts to recreate iconic scenes, such as lifting her skirt and holding a dakimakura. The figure also includes removable 'horns' for added customization.

In the MAOYU: Archenemy and Hero series, Maou is the main character known as the Demon King. She seeks to bring peace between the human and demon realms by working with the Hero. Despite her intimidating title, Maou is a complex character with a desire for coexistence and understanding. The story explores themes of war, diplomacy, and the consequences of power.