Designed in collaboration between MADHOUSE and Design COCO, this 1/7 scale Frieren figure captures the graceful lines of an Art Nouveau-inspired aesthetic. Frieren stands poised on a sculpted base, with flowing robes and subtle arc shapes that echo frost and wind. The paintwork highlights delicate gradient tones on her cloak, crystalline accents along the edges, and a serene expression that reflects the calm, timeless essence of the character. The scale, approx 237 mm tall including the base, balances a commanding presence with refined detail in PVC and ABS construction. Original sculpture and paintwork are credited to Design COCO, ensuring a premium, gallery-like finish.

Frieren: Beyond Journey's End follows Frieren, an elven mage who outlived centuries yet struggles with fleeting human memories. As she returns from a long journey of battle, she begins a new quest to understand what it means to live in the moment, form bonds, and store memories that fade too quickly for mortals. Across encounters with friends, apprentices, and everyday moments, Frieren learns to value portraits rather than merely spells and powers. The figure's Art Nouveau styling nods to a timeless, elegant fantasy mood that mirrors her introspective path - where art, memory, and magic intertwine in quiet, poignant ways.