Huggy Good Smile Ensemble Stars!! Mayoi Ayase is a charming chibi figure that captures both the cuteness of the Huggy Good Smile line and the flair of Ensemble Stars! The figure stands at about 65mm tall with a glossy pre-painted finish. Sculpted by Ciby, the head style is rounded with oversized eyes and a small mascot-like expression; the arms are articulated for playful poses, and a magnet mounted on the back of the head invites a range of hugging-inspired display options. The figure's compact form, vivid color palette, and magnetic feature make it a standout collectible for fans.

Within the Ensemble Stars! universe, Mayoi Ayase is a rising idol known for his upbeat stage presence and hard-working nature. He thrives in a close-knit group where teamwork and camaraderie matter as much as flashbulbs and banners. The character's backstory emphasizes growth through challenges, friendships with fellow idols, and a passion for performing that shines in every concert. The figure's poseability and magnet feature echo his dynamic stage presence, allowing collectors to recreate moments of stage entrances, playful interactions with teammates, and heartwarming reactions from fans. Ayase's charm lies in his dual demeanor—bright and friendly yet focused and resilient—perfect for display beside other Ensemble Stars! characters.