Product visuals depict Clayman with a stout, statue-like silhouette crafted in a clay-hero aesthetic. The surface is textured with segmented plates and fine cracking lines that evoke handcrafted sculpture. The color palette leans warm beige with subtle desaturated browns and pale highlights to emphasize depth in the crevices. Sculpted folds and angular armor-like segments run along the torso, arms, and legs, giving a sense of weight and solidity. The figure strikes a poised stance that communicates Clayman's calculating nature, with a steady gaze and imposing presence. The base supports a sturdy display, enhancing balance and allowing dramatic posing for display in a shelf or cabinet. The finish captures a mix of matte and slightly glossy accents to mimic baked clay, and the overall effect is faithful to the character while offering a collectible-grade silhouette for fans.

Clayman is portrayed in the series as a calculating villain who rules through manipulation rather than brute force. As one of the demon lords' lieutenants, he schemes to consolidate power within the burgeoning world Rimuru Tempest creates, weaving alliances and betrayals to advance his own agenda. He underestimates Rimuru at first but proves his cunning with strategic moves that test the young slime's resolve. Over time, Clayman's arrogance blinds him to changing circumstances, eventually leading to tense confrontations where his plans unravel. This figure captures that essence by illustrating his composed, menacing presence and the danger he represents to those seeking peace in the world.