Bandai Spirits presents Rui from Kimetsu no Yaiba in a dramatic Combination Battle display. The figure captures his slender demon form, pale complexion, and ominous gaze, framed by sharp black horns and tangled crimson hair. His spider-inspired aesthetics are emphasized through delicate web-like textures on his cloak and arm, with dynamic fabric folds that convey motion. The pose depicts Rui in a decisive strike, with outstretched threads and a poised stance that suggests both elegance and danger. The paintwork uses deep purples, blacks, and subtle highlights to create a haunting, otherworldly presence. The base complements the theme with rocky terrain and faint spider motifs.

Rui is one of the Twelve Kizuki, a demon who commands a family of followers by manipulating their loyalties with fear and careful appearances. He wields a Blood Demon Art that weaves silk-like threads to ensnare opponents, control minds, and bend battles to his will. In the narrative, Rui aims to prove the strength of his rank by testing new adversaries and tearing apart their sense of safety through traps and relentless aggression. His creed centers on creating a perfect, loyal family, even through brutal acts. This backstory informs the figure’s design, where elegance, menace, and a chilling sense of loneliness coexist in every pose.