Designed as a premium 1/6 scale Pullip figure, this My Melody Lilac edition presents a charming blend of nostalgia and modern craftsmanship. The figure stands at approximately 310 mm tall in glossy vinyl with a soft, lifelike skin tone and carefully rendered facial features. Her oversized eyes are framed by long lashes and a subtle gradient iris that catches light from multiple angles, giving her a gentle, watchful gaze. The lilac color palette extends to the hooded outfit, which is trimmed with white accents and tiny bow details that mimic My Melody's iconic style. The clothes are finely tailored to drape naturally on the articulated joints, and the accessories, including the signature hood, buttons, and tiny paws, are sculpted with delicate texture. The hand-painted shading enhances contours across the cheeks and nose, offering a sense of depth. Packaging emphasizes the line's refined aesthetic, with a minimal, pastel presentation that honors the character.

Character overview and persona for My Melody in this release centers on a shy, cheerful rabbit who navigates the world of cute not through loud adventures but through small acts of kindness and curiosity. In this Lilac Pullip series, My Melody is pictured as a newcomer to a boutique town of toys, where she greets friends with a soft bow and a quiet giggle. Her lilac cloak is said to be woven from dream-thread, giving her a comforting aura when displayed on a shelf. Her backstory includes a fondness for tea parties, listening to tales from forest friends, and collecting tiny trinkets she finds on strolls. The figure's expression and pose strive to capture that gentle warmth: a slight tilt of the head, poised hands, and an inviting smile, inviting collectors to craft their own scenes around her.