New Love Plus is a romance simulation game and multimedia franchise centered on interacting with virtual girlfriends through a handheld system. It is an enhanced follow-up to the original Love Plus series, featuring improved presentation, updated character models, and expanded relationship mechanics. The series is known for its real-time calendar-based progression, affectionate dialogue, and strong fan appeal. It is not primarily an anime, but rather a dating sim/game series that inspired related media and spin-offs.