Nijisanji is a popular virtual YouTuber agency in Japan, known for its diverse array of virtual talents using anime-style avatars. It was launched by Ichikara Inc. in 2018, quickly gaining a massive following due to its innovative use of 2D and 3D models to engage with fans through live streaming and social interaction. The talents, called 'livers', create content ranging from gaming, singing, to everyday chat sessions, fostering a unique and interactive entertainment experience.