Ichigo 100% is a romantic comedy anime series that follows the story of Junpei Manaka, a high school student who dreams of becoming a filmmaker. His life takes an unexpected turn when he encounters a mysterious girl with strawberry-patterned panties. Junpei becomes entangled in a love polygon involving several girls, each with their unique personalities and dreams. The series explores themes of love, friendship, and the challenges of adolescence, all set against the backdrop of high school life.