The Mascot Character Gumako figure by Imo presents a compact, irresistibly cute chibi silhouette designed to appeal to anime figure collectors. Standing on a rounded base, Gumako features a plump, friendly form with a large head in relation to its tiny body, capturing the hallmark style of mascot figures. The paintwork emphasizes soft pastel tones, with gentle pink cheeks, a pale cream face, and a bright accent color on the confection-like accessories that Gumako holds. The sculpt highlights smooth, clean lines and a glossy finish on the figure’s surface, giving it a plush toy-like feel. Subtle shading around the limbs adds depth, while crisp black eyes convey a cheerful expression. The overall presentation is balanced, ready for display on a shelf or in a glass case, and pairs well with other Mascot Character figures in the line by Imo.

In the Mascot Character universe, Gumako is depicted as the cheerful, always-curious mascot of the Imo brand's small-goods line. Born from a wish to brighten ordinary days, Gumako travels between toy shelves and display cases, brightening corners of hobby shops with a soft glow of friendliness. This figure portrays Gumako as an explorer with a tiny backpack filled with pretend treasures, ready to share a smile with fellow collectors. In its story, Gumako loves crafting pastel gum treats that never lose their flavor, and it partners with other mascot characters to host community meetups for art and photography enthusiasts. The character's optimistic demeanor and approachable design emphasize accessibility for new collectors while still offering enough charm for seasoned fans. Gumako's adventures are told through accompanying mini stories in the line's packaging, inviting fans to imagine new chapters and display setups.