Boy Splatoon is a primary player avatar in the Splatoon series, a popular third-person shooter video game developed by Nintendo. He is an Inkling, a species capable of transforming between humanoid and squid forms. As the game's protagonist, Boy Splatoon participates in Turf Wars, competitive matches where players aim to cover the most ground with ink. The character is customizable, allowing players to choose various weapons, clothing, and hairstyles. Boy Splatoon is central to the game's multiplayer and single-player modes, emphasizing strategy and teamwork.