Zatch Bell, known as Gash Bell in the original Japanese version, is the protagonist of the anime and manga series Konjiki no Gash Bell!!. He is a Mamodo, a being from another world who participates in a battle to become the king of the Mamodo world. Partnered with the kind-hearted Kiyo Takamine, Zatch strives to win the battle without losing his compassionate nature. His personality is cheerful and innocent, often bringing a sense of joy and hope to those around him, despite the fierce competition he faces.