Peko-chan is a fictional mascot character for the Japanese confectionery company Fujiya. She is portrayed as a cheerful and mischievous little girl, often depicted with pigtails and licking her lips. Peko-chan serves as a symbol of the brand and is featured prominently in their marketing and packaging. Her playful and friendly demeanor makes her an iconic figure in Japan, often associated with childhood memories and sweet treats. Peko-chan's role in the series 'Fujiya no Yume' is to bring joy and a sense of nostalgia to audiences while promoting Fujiya's products.