Rufus Shinra is a prominent character in the Final Fantasy VII universe, serving as the President of the Shinra Electric Power Company after succeeding his father. Known for his cold and calculating demeanor, Rufus is a key antagonist who seeks to exploit the planet's resources for profit and power. Unlike his father, Rufus believes in using fear to maintain control, making him a ruthless leader. Throughout the series, his interactions with the main characters highlight his ambition and willingness to pursue his goals at any cost. Rufus's character development also reveals moments of vulnerability and pragmatism.