Aroma is a fairy character in Go! Princess Precure who serves as a loyal attendant and guide connected to the princesses' mission. He helps support Haruka and the other Precure members with information, encouragement, and magical assistance. Aroma is known for his refined, polite personality and his role as an advisor who helps keep the team focused on their goal of protecting hope and dreams. He is also one of the key fairy allies in the series, often acting as a messenger and helper.