Memi Yamada, better known as Memcho, is a supporting character in the anime and manga series 'Oshi no Ko.' She is a cheerful, energetic, and ambitious young woman who becomes a member of the reality dating show 'LoveNow' alongside other main characters. Memcho dreams of becoming a popular idol, despite being older than the average idol trainee. Her playful personality and sincerity quickly endear her to fans and fellow cast members, contributing to the series' exploration of the entertainment industry.