Smile Seijin (スマイル星人) is the official mascot character created by Good Smile Company, a well-known Japanese figure manufacturer. As the face of the company's branding, Smile Seijin is a cheerful alien-like being with a round, smiling face, embodying the company's motto of spreading happiness through figures and collectibles. The character frequently appears in promotional materials, events, and product packaging, serving as a friendly symbol and ambassador to connect with fans and customers in the world of anime and figure collecting.