Momiji Binbougami is the main protagonist of the anime series 'Binbougami ga!'. She is a poverty god sent to the human world to restore balance by taking away the excessive fortune of Ichiko Sakura, a fortunate high school girl. Momiji has a quirky and mischievous personality, often engaging in comedic antics as she attempts to complete her mission. Despite her role as a poverty god, she gradually develops a complex friendship with Ichiko, highlighting themes of balance and personal growth throughout the series.