Iroha Kazama is a virtual YouTuber and a member of Hololive, a popular talent agency that manages virtual idols. As part of Hololive's sixth generation, Iroha is portrayed as a samurai-inspired character, often depicted with a katana and traditional Japanese clothing. Her calm and collected demeanor, paired with her dedication to training and self-improvement, makes her a beloved figure among fans. Iroha's streams typically include gameplay, singing, and chatting with her audience, where she showcases her skills and engages with her community. Her role in Hololive is to bring a blend of traditional Japanese culture and modern entertainment to her viewers.