Ichiko Sakura is the protagonist of the anime series Binbougami ga! She is a high school student blessed with incredible luck, charm, and beauty, which inadvertently causes misfortune to others around her as she absorbs their happiness energy. Her life takes an unexpected turn when a poverty god named Momiji arrives to restore balance by taking back Ichiko’s excess fortune. Initially self-centered and materialistic, Ichiko's interactions with Momiji and her peers gradually lead her to discover the importance of friendship and empathy. Her journey is both comedic and heartwarming, providing significant character development throughout the series.