Keiwa Sakurai is the human identity of Kamen Rider Tycoon in the series 'Kamen Rider Geats.' Keiwa is a university student with a strong sense of justice and a desire to bring peace to the world. He participates in the Desire Grand Prix, where he competes as Kamen Rider Tycoon to achieve his wish. Keiwa is depicted as kind-hearted and compassionate, often putting others before himself. His role is central to the story, providing a moral compass for the team.